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Hanadan-Cafe
Hana Yori Dango Café (花より男子カフェ () ) was a promotional event for the phone app, Hana Yori Dango: F4 and First Kiss. It was held at Sweets Paradise in Shibuya, Tokyo starting on October 9, 2015. The event was originally going to end on January 10, 2016,[1] however the event was popular enough to be extended to January 28.[2]

Sweets Paradise provided an all-you-can-eat menu as well as a collaboration menu, which were items inspired by the F4 characters. Additionally, those who ordered from the collaboration menu received either limited edition F4 stickers or coasters.[3][4] Also a series of 3-D and 2-D pictures was set up around the café for customers to pose with.[1] The collaboration menu changed on November 21, 2015,[5] and the café began selling a 2016 calendar on December 12.[6]

Background

Cafe

Hana Yori Dango Café in Shibuya, Tokyo

Voltage announced their collaboration with Sweets Paradise for a Hana Yori Dango: F4 and First Kiss café on October 5, 2015.[7] The café opened on October 9 at Sweets Paradise in Shibuya, Tokyo. Akihiro Yokota (横田 晃洋 () ), the president of Voltage,[8] and Kazuyuki Masuda (益田 和之 () ), Shueisha digital division,[9] spoke at the opening.[10] Daisuke Yamada (山田 大輔 () ), Voltage group senior manager, introduced and answered questions about the app and café.[11][12]

Menu

Food Menu (October 9 – November 22, 2015)

Food Menu (November 21, 2015 – January 28, 2016)

  • Tsukasa Domyoji: Parfait Set (道明寺 司 パフェセット () )
  • Rui Hanazawa: Recommended Ratatouille (花沢 類 おすすめラタトゥイユ () )
  • Sojiro Nishikado: Favorite Sesame Tofu (西門 総二郎 好物 ゴマ豆腐 () )
  • Akira Mimasaka: Roll Cake Set (美作 あきら ロールケーキセット () )

Drink Menu

  • Hot Drinks (ホットドリンク () )
    • Tsukasa Domyoji: Latte (道明寺 司 カフェラテ () )
    • Rui Hanazawa: Espresso (花沢 類 力フェモカ () )
    • Sojiro Nishikado: Matcha Latte (西門 総二郎 抹茶ラテ () )
    • Akira Mimasaka: Tea Latte (美作 あきら 紅茶ラテ () )
  • Cold Drinks (コールドドリンク () )
    • Orange Tea (オレンジティー () )
    • Peach Tea (ピーチティー () )
    • Elderflower Soda (エルダーフラワーソーダ () )
    • Coconut-Lime Soda (ココナッツライムソーダ () )

Limited Menu

  • F4 Pizza (F4ピザ () )
  • F4 Boys Set (F4男子セット () )
F4-clear-files

F4 clear files

Other goods
  • Original Calender 2016 (オリジナルカレンダー2016 () )
  • Tsukasa Domyoji Clear File (道明寺司 才リジナルクリアファイル () )
  • Rui Hanazawa Clear File (花沢類 才リジナルクリアファイル () )
  • Sojiro Nishikado Clear File (西門総二郎 才リジナルクリアファイル () )
  • Akira Mimasaka Clear File (美作あきら 才リジナルクリアファイル () )
  • F4 Original Macaroon Set (F4才リジナルマカロンセツト () )

Art

F4-illustrations

Illustrations by Yoko Kamio

Four illustrations of the F4 members were specially drawn by Yoko Kamio and placed in the café. She finished the photos the day before the opening on October 8, 2015.[10][13]

Two 3-D art exhibits were featured at the event, including Tsukasa Domyoji doing the popular photo trend "Ago-kui"[14] and one of Rui Hanazawa on the famous stairwell both were available for fans to pose with. 2-D photos of Sojiro Nishikado and Akira Mimasaka as well as a life-size panel of the F4 were also available for posing with.[1]

Campaign

Users were available to enter a lottery after downloading the game.[15] The prizes were the following:

  1. iTunes or Google Play card (3,000 yen)
  2. Limited Post Card (限定ポストカード () )
  3. Häagen-Dazs (ハーゲンダッツ () )
  4. Original Red Card (オリジナル赤札 () )

Voltage also held a campaign on Twitter from October 9, 2015 to January 28, 2016,[16] where a user could follow Voltage and retweet them for the chance to win limousine tickets.[4] Additionally, people making a purchase from the collaboration menu would receive limited edition F4 stickers and coasters.[3]

References

  1. 1.0 1.1 1.2 http://gamebiz.jp/?p=150554 (Japanese)
  2. https://twitter.com/Voltage_PR/status/681649858067890176 (Japanese)
  3. 3.0 3.1 http://hanayoridango.biz/953 (Japanese)
  4. 4.0 4.1 http://www.voltage.co.jp/hanad_cafe/campaign.html (Japanese)
  5. http://www.4gamer.net/games/302/G030255/20151119127/ (Japanese)
  6. http://www.voltage.co.jp/hanad_cafe/menu.html (Japanese)
  7. http://www.4gamer.net/games/302/G030255/20151006004/ (Japanese)
  8. https://www.voltage.co.jp/en/corporate/message.html
  9. http://www.digital-comic.jp/about/officer.php (Japanese)
  10. 10.0 10.1 http://www.4gamer.net/games/302/G030255/20151009059/ (Japanese)
  11. http://gamebiz.jp/?p=150752 (Japanese)
  12. http://otapol.jp/2015/10/post-4272.html (Japanese)
  13. http://natalie.mu/comic/news/162452 (Japanese)
  14. http://en.rocketnews24.com/2014/12/05/ago-kui-is-the-new-kabe-don-and-it-looks-incredibly-cute-when-done-to-pets/
  15. http://www.voltage.co.jp/en/p-release/151005.html
  16. http://www.voltage.co.jp/hanad_cafe/detail.html (Japanese)

External links

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